Master of Business Administration (M.B.A.) Marketing is a 2-year post graduate programme in Dayananda Sagar College of Engineering. As marketing is an essential part of any business (large corporate or small-scale industry) the role of an individual who has a specialised degree in Marketing is very important. A company cannot strive to expand its business without adequate marketing. An MBA in Marketing helps to develop insights about why and how a market and consumer behavior.